Emerging Alternatives · Private Market Investing

The Gateway to Private Markets.

Rare Access.
Proven Markets. Limited Windows.

Music royalties. Pre-IPO equity. SMB finance. Consumer credit. These are the return drivers behind institutional portfolios — the ones that keep paying when the stock market doesn’t — curated, sourced, independently vetted, and fully managed by Groundfloor. Institutional-caliber opportunities in proven asset classes, opened to you at $10,000–$20,000 minimums instead of $1 million.

12-15%

Target net IRR*

Quarterly

Cash Distributions

$10k

Minimum to invest

Last offering filled in <2 days

Own a piece of every play. Every time a song is streamed, spun on the radio, or licensed for film and TV, the rights owners get paid. This portfolio of 2,000+ songs across 18 catalogues — including a stake in Mariah Carey’s “All I Want for Christmas Is You” — puts you among them, earning quarterly royalties with every play.

The Mission

Rare Access. Proven Markets. Different Return Drivers.

Some of the most consistent income in private markets comes from places most investors never get to look: royalty streams that pay through every market cycle, financing for proven businesses, credit strategies institutions have compounded for decades. The barrier has always been access — mandates, million-dollar minimums, closed doors.

Opening those doors is Groundfloor’s mission. Each Emerging Alternative is an institutional-caliber opportunity in a proven asset class that we source, independently vet, and structure for our investors — each with its own return driver, distribution schedule, and horizon, actively managed from your first dollar. We are deliberately selective, and we say no far more often than yes.
Recent Target Returns
10–15%

Across recent offerings* · quarterly distributions

“Investors now have a rare chance to access the kind of opportunities that were built for institutions — proven asset classes with real return drivers, opened on investor-first terms. Getting in early means a seat when these windows open, and preferred returns that pay you before we earn a dollar.”

— The Groundfloor Investments Team

Own a Piece of Every Play.

Music royalties are a proven, cash-generating asset — a hit song earns with every stream, play, and license,through every market cycle. This portfolio holds master and publishing rights to 2,000+ songs across 18 catalogues, including a stake in Mariah Carey’s “All I Want for Christmas Is You” and rights tied to works by Dr. Dre and Eminem. Run with our vetted partner, Pier Asset Management.

The edge is a market gap, not a bet on the next hit. Pier acquires seasoned catalogues at 5–7.5× revenue and aggregates them into exactly what institutional buyers pay 10–15× for — a return engineered from a real pricing dislocation, with every song modeled conservatively so outperformance is upside, not a requirement.

12-15%

Target net IRR*

Quarterly

Cash Distributions

$10K

Minimum · $1K units
1-4 Year

Hold period

7%
Preferred return priority
2,000+
Songs · 18 catalogues
Our last accredited offering filled in under two days. Industry tailwind: Goldman Sachs projects ~6.8% annual growth for the global music industry through 2030.
More from the shelf

A Growing Lineup of Proven Alternatives.

Each Emerging Alternative is built on a different return driver, so together they diversify in ways a single fund can’t — income that pays through every cycle, growth that compounds over time. The lineup keeps expanding, and every window is capped, curated, and announced to account holders first — so an active account is how you stay ready for what’s next.

Pre-IPO Equity Fund

~3x

Collateral coverage

Gain exposure to a diversified portfolio of high-growth private companies expected to pursue public listings over the coming years. Opportunities like these have traditionally required seven-figure minimum investments and institutional relationships. Groundfloor is changing that with a more accessible entry point for accredited investors. Verify your accreditation to receive launch updates.

SMB
Growth Fund

13-15%

Target net IRR*

Revenue-based investing in proven multi-
location businesses — gyms, coffee chains,
restaurants. The fund opened on June 8th and hit capacity in under two days. Demand like that is why it returns this year. Create your account and verify your accreditation to be notified when it opens again.

Consumer Credit Portfolio
10%
Fixed annual*

10% fixed annual returns, paid quarterly, from short-term consumer loans that historically hold steady when the economy slows. The first portfolio filled in two weeks and is paying distributions as expected. Create an account and verify your accreditation to be notified when it opens again.

The Groundfloor Model

Diversify Into Proven Alternatives Most Portfolios Can't Reach.

Every Emerging Alternative opens an institutional-grade asset class with a track record and a real return driver — sourced, underwritten, and structured by Groundfloor into windows so you get genuine diversification instead of more of the same risk.

Be Ready Before It Opens

Windows are first come, first served — an active, funded account is the difference between investing and watching.

Create your free account

Every new and exclusive offering is announced to account holders first — by Spotlight email and in-app.
Confirm your accreddidation
Verify directly on the platform, once — so nothing stands between you and a seat when a window opens.

Fund early, then watch your inbox

Every new and exclusive offering is announced to account holders first — by Spotlight email and in-app.
Watch the Podcast

The Conversation Behind the Portfolio.

Groundfloor CEO Brian Dally sits down in the podcast room with Jillian Murrish, CEO of Pier Asset Management (GP), to cover all things music royalties and niche private credit. They cover how the firm approaches music royalties as an asset class, where they see the opportunities in specialty finance, and how the private credit industry is evolving.
How the Category Works

One Commitment. Actively Managed. Investor-First.

Four offerings, four different return drivers — but one consistent experience: capped windows, active management, and terms that put you first. Here’s how the current lineup compares.
Category Music Royalties SMB Growth Fund Pre-IPO Equity Consumer Credit
Status Open July 14–31 Filled — returning Coming soon Next vintage coming
Target Return 12–15% net IRR* 13–15% net IRR* Announced at launch 10% fixed annual*
Return Driver Royalties + sale arbitrage Business revenue share Late-stage equity, lent Short-term consumer loans
Distributions Quarterly Quarterly At launch Quarterly
Minimum $10,000 $20,000 At launch $10,000
Hold 1–4 years 4–5 years At launch 45 months
Investors Accredited Accredited Accredited Accredited
*Target returns are not guaranteed. Terms — including the distribution schedule (monthly or quarterly) — reflect the most recent or current offering in each series and may change for future windows.
In Your Pocket

Every Dollar, Always In View.

You commit once — then the Groundfloor app does the following. Distributions, balances, and performance across every Emerging Alternative sit in one place, next to the rest of your portfolio.

Inside the Category

New Opportunities, Pioneered by Groundfloor.

For 13 years, Groundfloor has pioneered private-market investing — the first company SEC-qualified to open direct real estate to everyday and accredited investors alike. Emerging Alternatives bring that same expertise to new asset classes, each sourced, underwritten, and managed by our investment team.

Selectively Curated
For 13 years, Groundfloor has pioneered private-market investing — the first company SEC-qualified to open direct real estate to everyday and accredited investors alike. Emerging Alternatives bring that same expertise to new asset classes, each sourced, underwritten, and managed by our investment team.
Investor-First Economics
Your distributions come before our fees. Preferred return structures set your investment as the priority. If a portfolio doesn’t perform for you first, it doesn’t pay us.
Actively Managed
You commit once. We do the rest. Every capital call, wire deadline, and distribution handled by Groundfloor’s Investments team — cash straight to your account on each offering’s schedule.
Deployed in asset-backed credit
0 Yrs
Invested across Groundfloor
$ 0 B+
Registered investors
0 K+
Historical principal loss
< 0 %
Past performance is not indicative of future results. Recognized by the Inc. 5000 six consecutive years; named Best Alternative Investment Platform, 2025 Benzinga Global Fintech Awards.
The Strategy

Two Ways Alternatives Do Their Job.

Groundfloor sources across two roles — assets that pay income now and assets that compound over time. Both were once locked behind institutional minimums; the platform underwrites and structures each into offerings you can enter directly.
Questions

Common questions, direct answers.

The Next Window

The Next Window Is Closer Than You Think.

Music Royalties is open July 14–31. The SMB Growth Fund returns this year. Pre-IPO is on the way — and more proven asset classes are in the pipeline behind it. Every one reaches active accounts first. Set up your account today so the only decision left is yes.
Keep Learning

Go Deeper — From News & Insights.

Podcast

Beyond the Stock Market: Exploring Private Market Investing

Private Credit

Private Credit Investing: Gaining Investor Confidence

Pre-IPO

Private Credit Meets Pre-IPO Investing

Market Outlook

Groundfloor Investment Insights — Q1 2026

Important Disclosures

Emerging Alternatives offerings are available exclusively through Groundfloor to U.S. accredited investors, generally under Regulation D. Target returns (including the 12–15% and 13–15% net IRR targets and the 10% fixed annual return) are targets only and are not guarantees; investing involves risk, including possible loss of principal. Distribution schedules vary by offering (monthly or quarterly); distributions depend on
underlying asset performance and are not guaranteed in timing or amount. Preferred returns are distribution priorities, not guaranteed returns. Interests are illiquid; investors should expect to hold through the full term. Acquisition and sale multiples (5.0–7.5× / 10.0–15.0×) reflect an industry partner’s historical experience and are not a guarantee of future pricing; catalogue sale proceeds are not assured. References to prior offerings filling quickly describe historical demand and do not guarantee future availability or performance. Third-party projections (including Goldman Sachs global music industry growth estimates) are not guarantees. The Pre-IPO Equity Fund and future Consumer Credit vintages
are in development; no terms are offered and no money is being solicited for offerings that are not yet available. Featured musical works illustrate portfolio holdings and do not imply endorsement by any artist. Review the full offering documents before investing. Past performance is not a guarantee of future results.

© 2026 Groundfloor Finance Inc. All rights reserved.

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