A Better Way Into
Private Markets
Groundfloor offers expertly engineered investment and lending products built with institutional-grade structure and designed for broader participation in private markets.
- For investors, it means more quality, clarity, and control.
- For builders, it means reliable and flexible capital.
As Seen On
Built on a proven foundation
Groundfloor has spent more than a decade building one of the largest award-winning real estate investing and lending platforms for everyday investors. As we expand into new private market opportunities, we’re bringing the same disciplined underwriting, thoughtful product design, and commitment to transparency that have defined us from the start.
Private markets, with more ways in.
Groundfloor is giving investors more choice across private markets. From real estate to new asset classes, our products are designed to help investors diversify with more clarity, more transparency, and the same disciplined approach we’ve built over more than a decade.
Fixed
Income
Earn up to 8.5% fixed APY through real estate-backed investments with defined terms, predictable income, and minimums starting at just $100.
Real
Estate
Emerging
Alternatives
Featured
Investment
Products
Featured
Investment Products
Access ongoing investment products and limited-time private-market offerings designed to give you more quality, transparency, and control as you diversify beyond public markets.
- Core offerings
Notes
High-yield, short-term, real estate backed. 100% repayment track record. Our most popular investment.
5% – 8.5%
Highest Return
$100 – $1,000
Minimum Investment
Loans
10-18%
Target IRR
$10
Minimum Investment
- Limited time accredited
Convertible Note
11.5%
Monthly Distributions
$25,000
Minimum Investment
Music Royalties Portfolio
12-15%
Target irr
$10,000
Minimum Investment
Start Investing
In Three Steps
We make it easier to understand what you’re investing in, how your capital is used, and what to expect along the way.
Invest Your Capital
Browse Investments
- Securely connect your bank account and add funds
- Choose your investments and add to cart
- Check out to start earning
Browse Investments
Invest Your Capital
- Review flagship and limited-time investments
- See each investment’s rates and term lengths
- Reach out to investor support for guidance
Track Your Portfolio
Track Your Portfolio
- Receive interest payments automatically according to your terms
- See real-time portfolio tracking and account balance
- Automatically reinvest or withdraw at the end of your term
Why Investors Choose Groundfloor
Groundfloor gives everyday investors a clear, more in-control way to invest in private, real estate-backed loans—built on transparent terms, real assets, and over a decade of proven performance.
Invest Without Owning
Secured By Real Property
Built For Market Cycles
Unique Emerging Alternatives
Accredited investors can access fully vetted, structured, and managed investment opportunities to diversify further into private markets.
A clearer way to understand private markets.
Better access starts with better understanding. Groundfloor gives investors practical education, market insights, and clear explanations to help evaluate private-market opportunities with more confidence.
Alts.co Reviewed Groundfloor. Here’s What Stood Out
May 13, 2026
Madelyn Doherty
May 13, 2026
Groundfloor Investment Insights Q2 2026
July 14, 2026
J. Robert Varghese
July 14, 2026
A Groundfloor Production
Beyond The Stock Market
Go beyond the headlines to unpack emerging trends, shifting investor behaviors, and the evolving relationship between traditional finance and private markets.
Our Leadership
Brian Dally
Brian Dally
Brian Dally
Download The Groundfloor App
A better way to track your portfolio on the go. Browse offerings, start investing, and monitor performance with clearer guidance in one simple app.
