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Why Groundfloor?

If automatic investing with 10% average returns wasn't enough of a reason to get started with Groundfloor, let us show you a little more about who we are. 

Real Estate Investing For Everyone

For too long, the opportunities of real estate investment have been the reserve of the few. At Groundfloor, we believe in leveling the playing field. 


We make it possible for everyday people like you to tap into the rewarding world of real estate investing. You don’t need to be a millionaire or a seasoned property guru. With Groundfloor, you’re empowered to grow your wealth, brick by brick.

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Getting Started is Easy

Starting something new can be daunting, but not with Groundfloor. In just three simple steps, you can become a real estate investor:

Confirm Your Email – Kick off your investment journey securely.

Link Your Bank Account – Seamless and encrypted transactions.

Invest – With hundreds of properties on our platform you can relax knowing that your investment is being put to work revitalizing homes across the country.

Diversify and Invest with Confidence

The secret sauce to consistent returns? Diversification. With Groundfloor, you can spread your investments across different properties and locales, ensuring you aren’t putting all your eggs in one basket. Our platform is designed to minimize risk, optimizing your investment strategy for the best path to consistent 10% returns. Because we believe in informed decisions, not gambles.

10 Years of 10% Returns

Groundfloor offers fractionalized real estate investment opportunities for both accredited and non-accredited investors alike. We have a long history of consistent 10% returns, backtested by 8 years of historical returns, and blended with our current marketplace offerings, ranging in rates from 4% to 14%.

If you’re new to Groundfloor and would like to see what your next 10 years of investing may look like, we’ve developed a financial model for you to access. Simply enter your initial investment and what you’d like to invest each month and the model will automatically calculate your expected returns for the next 10 years.

The blueprint to success

Successful real estate investing isn’t a one-and-done deal. It’s about creating a strategy and refining it over time. When you receive repayments, the smart move is to reinvest. And we’re here to guide you every step of the way:


Investment Wizard

Tailored investment suggestions based on your preferences

Auto Investing

Let technology do the work, ensuring you never miss an opportunity.

Resources Galore

Dive deep into our blog section for tips on diversification, loan portfolio performance, and loan grade analysis. Your success is our success, and we’re committed to equipping you with the best knowledge.

Check Out Our Podcast

We're talking with expert leaders to hear more about how real estate entrepreneurs and investors can make a real impact in this dynamic industry.

We’re excited to introduce you to the dynamic partnership between Groundfloor Finance and RicherValues. These two companies have teamed up to bring you innovative solutions in the field of real estate investing and financial planning. As real estate professionals, we understand the importance of understanding the value of a property before making an investment and how it can impact the potential return on investment.