A Better Way Into
Private Markets
- For investors, it means more quality, clarity, and control.
- For builders, it means reliable and flexible capital.
As Seen On
Built on a proven track record
Trust is earned over time through the products you build, the results you show, and the investors you serve. For more than a decade, Groundfloor has helped 300K+ registered investors access a growing lineup of private-market products designed for portfolio diversification.
Private markets, with more ways in.
Groundfloor is giving investors more choice across private markets. From real estate to new asset classes, our products are designed to help investors diversify with more clarity, more transparency, and the same disciplined approach we’ve built over more than a decade.
Fixed
Income
Put your money to work through structured investment products with clear terms and defined return potential.
Real
Estate
Access real estate investment opportunities without buying, managing, or selling property yourself.
Emerging
Alternatives
Explore new private-market opportunities as Groundfloor expands beyond real estate.
Featured
Investment
Products
Featured
Investment Products
Access ongoing investment products and limited-time private-market offerings designed to give you more quality, transparency, and control as you diversify beyond public markets.
Notes
$100
Convertible Note
Real estate-backed Notes delivering up to 8.25%* with 1-mo, 3-mo, or 12-month terms.
Loans
8.25%
$10
Flywheel
Investment Term
$100
Minimum Investment
Start Investing
In Three Steps
We make it easier to understand what you’re investing in, how your capital is used, and what to expect along the way.
Invest Your Capital
Browse Investments
- Invest as little as $10 per project
- Diversify your investments across the platform
- Fund from your account in minutes
Browse Investments
Invest Your Capital
- View property photos & locations
- Review risk grades (A-G)
- See expected returns & terms
Track Your Portfolio
Track Your Portfolio
- Receive monthly interest payments
- Real-time portfolio tracking
- Principal returned at loan maturity
Why Investors Choose Groundfloor
Groundfloor gives everyday investors a clear, more in-control way to invest in private, real estate-backed loans—built on transparent terms, real assets, and over a decade of proven performance.
Owning
Real Property
Market Cycles
Real Investors, Real Experience.
I decided to invest in Groundfloor because it gives me the ability to invest & make money in the rebounding housing market, without the large-scale capital requirements, time requirement, and managerial overhead of being a direct real estate investor and developer. “
– Nick Borth, Investor
As a commercial real estate professional, I have been looking for properties to invest my personal capital in outside of my job. The problems are I do not have enough capital to diversify my investment in multiple, meaningful projects and I do not have the time to devote to finding the properties. “
– Alex Hill, Investor
A clearer way to understand private markets.
Better access starts with better understanding. Groundfloor gives investors practical education, market insights, and clear explanations to help evaluate private-market opportunities with more confidence.
August 20, 2022
Madelyn Doherty
June 11, 2026
August 20, 2022
J. Robert Varghese
June 11, 2026
An Investing Strategy
August 20, 2022
Madelyn Doherty
Beyond The Stock Market
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